Cisco has long been a brand who welcomes growth through acquisitions, and had in place a strategy to integrate these new brands. But when they felt it was time to re-examine and determine what the next step in their brand growth should look like, Addison Whitney’s brand strategy team provided the best direction in which to take.

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Cisco, with its strong history of acquisitions and master brand strategy, identified an opportunity to reexamine and refresh their methodology for integrating and growing its brand portfolio.

Everything from a strategic review and audits to process assessments and examination of past success stories went into the work our brand strategy team performed to create recommendations for Cisco to implement into their methodology moving forward.

These recommendations highlighted the strength of the master brand strategy while allowing for each new acquisition opportunity to be integrated in a way that fits the overall brand and continues to build on its strength across the market.

Teams Involved