5 Ways Established Brands Can Stay Young
Utilizing Color Psychology in Your Brand
Is a Dual-Name Strategy Right for You?
What Every Pharma Marketer Should Know About Naming a New Drug
How A Drug’s Branding Can Prevent Medication Error
Breaking Trends in Logo Design
Understanding Your Name Validation Decisions
Best Practices for Brand Standards
Patient Safety in Branding
Drug Names Are Weird – Here’s Why
Your Naming Regulatory FAQ’s Answered
Building Your Brand’s Ecosystem
Evaluating Brand Health with Brand Tracking Studies
Branding Software as a Medical Device (SaMD)
The role Market Research Plays in Brand Decisions
Two strategies for Developing Memorable Brand Names
Defining the Partnership Between Marketing and Legal
Prioritizing Patient-focused Research
Building Brand Momentum: Your Asset, Your Story
Be Different. The Benefits of a Blank Canvas Naming Strategy
When Less is More in Logo Design and Visual Branding
Brand Transition: What to Do With Your Brand Following a Merger or Acquisition
How Much Can a Logo Impact a Brand?
Relationship Building Through Brand Architecture
How Your Color Palette Choices Impact Your Visual Brand
Visual Market Research – Catching the Consumer’s Eye