Breaking trends in logo design
Understanding your name validation decisions
Best practices for brand standards
Patient Safety in branding
Drug names are weird. Here’s why.
Building Your Brand’s Ecosystem
Evaluating brand health with brand tracking studies
Branding software as a medical device (SaMD)
The role market research plays in brand decisions
Two strategies for developing memorable brand names
Defining the partnership between marketing and legal
Prioritizing Patient-focused research
Building brand momentum: Your asset, your story
Be different. The benefits of a blank canvas naming strategy
When less is more in logo design and visual branding
Brand transition: What to do with your brand following a merger or acquisition
How much can a logo impact a brand?
Relationship building through brand architecture
How your color palette choices impact your visual brand
Visual market research – Catching the consumer’s eye