Brands crafted to mean more

Our Work

From pharmaceuticals to technology and consumer goods, we’ve created the world’s most recognizable and iconic brands.

Our creative delivers the brands that gain approval and achieve success in the marketplace. We use our past experience and knowledge, and leverage everything we can to deliver the same caliber of work for your product or company.

What We Do

Healthcare Branding Agency

Building trust is crucial in the healthcare space, and it begins with making the proper introductions. No matter what area of the industry a company or product is in, the right brand identity can reassure audiences that it is a name to be trusted. This is why so many in the healthcare arena turn to Addison Whitney when they need healthcare branding that successfully introduces them and their products to the marketplace. We are dedicated to building brands that resonate with people while also satisfying all the myriad requirements that they must adhere to wherever they are in the world.

 

Our holistic approach as a brand design agency is an important component of our success in this highly demanding field. There is far more to brand naming than simply coming up with something that sounds good. Not only do we work hard to develop brand names and other elements that understand the audience’s decision-drivers and forges an emotional connection with it, but also fits into the rigid and complex regulatory structures that govern the global medical sector.

 

The healthcare market accounts for the majority of trademark applications throughout the world, making branding for health products extremely tricky to manage. Fortunately, our experts know how to navigate these complexities to achieve the best overall outcomes for our clients. From naming individual products to creating a new brand identity for your enterprise, we have the expertise to assist you.

Case Study

Aurion Biotech

Discover
  • Drug Names Are Weird – Here’s Why

    Drug names are weird, because they work and get approved. So throw out what you *think* you want in a name and work with a team who understands how to creatively and successfully navigate global regulatory restrictions in pharma.

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  • Brand Transition: What to Do With Your Brand Following a Merger or Acquisition

    We all know change is hard. Both your employees and customers need to know why the merger or acquisition will improve their outcome.

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  • Defining the Partnership Between Marketing and Legal

    Finding someone to create names is easy – but for optimal success, you need an experienced branding partner to manage creative AND legal pathways.

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  • Understanding Your Name Validation Decisions

    The most critical choice for your naming validation? It’s choosing your agency partner, and we’re here to help you along the way.

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  • Evaluating Brand Health with Brand Tracking Studies

    Through brand tracking studies you’re able take into account the following measures: brand awareness, brand relevance, benefit believability, brand loyalty, and brand associations.

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We are makers, architects of brands that matter.

When you choose us to be your brand and naming agency, you gain a partner that will stand beside you every step of the way. Our process delves deeper into who our clients and their customers are than any other healthcare branding agency. We begin by getting to know your origins, understanding your environment and focusing on your intentions. From there, we define the value proposition you present for end-users and refine the strategic direction of your brand naming based on that.

 

Next, we begin to build brand elements that tell your story and create alignment. In the final phase, we establish guidelines that will enable you to better ensure consistency throughout your brand platform. We have developed more than 150 corporate brands and successfully completed more than 8,000 branding engagements with many of the most well-known and popular companies in the healthcare space.

 

 

We work on behalf of brands.

Designed to impact people’s lives and change the world for the better. We’re eager to learn more about you, but first get to know us. If you want to learn more about who we are, what we do and how we can help you, get in touch today to speak with one of our representatives.

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