What We Do
Names become more than memorable descriptors when backed by a strong brand story and defined purpose. They’re sparks that ignite meaning and connection deep within us. We partner with your team to merge innovative ideas with smart, strategic thinking to build enduring corporate identities, product names and taglines.
Design is inherently subjective. So we go the extra step to help you understand the impact and implications it can have on your business. We approach each project with a refined balance of creative vision and strategic foresight, resulting in memorable solutions to help your brand stand out in the market.
The journey to building a successful brand starts with a thoughtful strategy. One that balances the objective perspectives and strong business planning to illuminate a clear path for your brand. We balance business planning with creative thinking to develop a clear roadmap for your brand decisions.
Rather than let the research intimidate you, our research team works closely with you to tailor our proven process to your company’s needs. The result is a customized research plan that addresses your specific challenges by combining both qualitative and quantitative research elements to reveal the opinions of your target audience. And that makes you more confident today and smarter tomorrow.
When it comes to name development we take medication error prevention seriously. Every name created at Addison Whitney not only adheres to the latest naming guidance of global regulatory agencies, but are evaluated in great detail to ensure patient safety due the minimization of medication errors due to name confusion.
Building trust is crucial in the healthcare space, and it begins with making the proper introductions. No matter what area of the industry a company or product is in, the right brand identity can reassure audiences that it is a name to be trusted. This is why so many in the healthcare arena turn to Addison Whitney when they need healthcare branding that successfully introduces them and their products to the marketplace. We are dedicated to building brands that resonate with people while also satisfying all the myriad requirements that they must adhere to wherever they are in the world.
Our holistic approach as a brand design agency is an important component of our success in this highly demanding field. There is far more to brand naming than simply coming up with something that sounds good. Not only do we work hard to develop brand names and other elements that understand the audience’s decision-drivers and forges an emotional connection with it, but also fits into the rigid and complex regulatory structures that govern the global medical sector.
The healthcare market accounts for the majority of trademark applications throughout the world, making branding for health products extremely tricky to manage. Fortunately, our experts know how to navigate these complexities to achieve the best overall outcomes for our clients. From naming individual products to creating a new brand identity for your enterprise, we have the expertise to assist you.
Pharmaceutical naming is intentionally weird. So, throw out what you *think* works and partner with a naming agency that *knows* what works.
Learn More ›If your organization is going through an M&A, consider it time for a brand change. Here’s how to handle branding during a season of change.
Learn More ›Ready to name your asset? For pharmaceutical naming success, you need a skilled partner to manage creative AND legal pathways.
Learn More ›The most critical choice for your naming validation? It’s choosing your agency partner, and we’re here to help you along the way.
Learn More ›Is your brand healthy? Brand tracking studies can help assess your brand health to ensure your brand connects with its target audience.
Learn More ›When you choose us to be your brand and naming agency, you gain a partner that will stand beside you every step of the way. Our process delves deeper into who our clients and their customers are than any other healthcare branding agency. We begin by getting to know your origins, understanding your environment and focusing on your intentions. From there, we define the value proposition you present for end-users and refine the strategic direction of your brand naming based on that.
Next, we begin to build brand elements that tell your story and create alignment. In the final phase, we establish guidelines that will enable you to better ensure consistency throughout your brand platform. We have developed more than 150 corporate brands and successfully completed more than 8,000 branding engagements with many of the most well-known and popular companies in the healthcare space.