Brand name approvals
of the names we recommend are approved by global regulatory bodies
Corporate identities we've developed
of the 200 top medicines approved and launched in the past 10 years have been worked on by us
Brand name development, INN/USAN name development, clinical trial naming, tagline development, corporate identity development
Brand positioning, brand assessment, brand messaging, brand architecture, nomenclature strategy, brand implementation
Logo development, brand standards, clinical trial design, package design, corporate identity development, identity and stationery systems
Name validation, logo validation, POCA, brand equity tracking, linguistic evaluation, medical panel evaluation, brand discovery/positioning research
Branding clinical trials helps you begin building equity in your clinical asset in its earliest phases of development. Find out how this benefits you, your patients and even investors.
If AI is the wave of the future, we must keep in mind the shortcomings: right now smart computer systems only consider the tip of the iceberg when it comes to drug naming.
Creating a brand name with links back to the science of the product holds a number of benefits and advantages across your brand.
Is there something “off” with your brand, and you can’t figure out what it is? Chances are, your brand is in need of a refresh.
Mergers, acquisitions, restructurings – don’t let your brand suffer during times of change at the corporate level.
When creating a pharma brand name, the thin line must be walked between creating a name that will have both a strong opportunity for regulatory approval and the recipe for market success.