Product Brand
Names become more than memorable descriptors when backed by a strong brand story and defined purpose. They’re sparks that ignite meaning and connection deep within us.
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Building brand momentum: Your asset, your story
Defining your brand story during the early stages of development provides a framework for better decision-making and ensures effective communication.
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Understanding your name validation decisions
The most critical choice for your naming validation? It’s choosing your agency partner, and we’re here to help you along the way.
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Drug names are weird. Here’s why.
Drug names are weird, because they work and get approved. So throw out what you *think* you want in a name and work with a team who understands how to creatively and successfully navigate global regulatory restrictions in pharma.
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Brand transition: What to do with your brand following a merger or acquisition
We all know change is hard. Both your employees and customers need to know why the merger or acquisition will improve their outcome.
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Prioritizing Patient-focused research
Patient-focused research can give you valuable medical insights from those who do not possess medical degrees, many times in a more cost-effective manner.
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