Eiger created a first-of-its-kind treatment for progeria, a rare genetic disease that causes children to age rapidly and thus have health complications typically seen in older patients.
Progeria effects a small patient population, but it is a highly engaged and connected community of patients and caregivers. The brand needed to capture this group with a clear message of hope and value proposition of longer life.
To set the strategic foundation we began with the creation of the brand precept. Think of this as a roadmap for success that can guide brand development and decision making before, during and after launch. For Eiger our strategic approach focused on truth, value and impact.
Research & Insights