Omnipresence, a healthcare SaaS company, specializing in customer experience management recently experienced a period of rapid growth.
A common side effect of rapid growth is adding new capabilities and business segments often causing companies to outgrow their original corporate brand. In order to meet the needs of their growing customer base, and to continue giving their customers the best brand experience Omnipresence leadership engaged us to build a fresh, comprehensive corporate brand.
Starting with a creative kickoff that engaged multiple members of the team, armed us with beneficial background information, and the insights needed to build a powerful creative strategy. Building and maintaining trust in healthcare is critical especially across diverse audiences. The new identity needed to be concise, empowering and show strength. Through a strong collaboration with the Omnipresence team key benefits and a clear purpose were identified, which allowed for quick alignment among the decision makers on a naming direction.