A brand above all is a relationship. The quality and relevance of that relationship must come from the brand’s soul, its Purpose. It addresses the fundamental question, “Why do you matter to your customers?”
Do you stand apart with a unique, ownable narrative?
Are you true to your origin, building trust among your audiences?
Are you aligning with needs and values that drive action?
Regulatory name submission strategy and documents · Name safety research / gap analysis · Canada name safety research and failure mode and effects analysis (FMEA) · Consults and rebuttals · USAN/INN/stem & class naming · Nonproprietary (USAN/INN) name evaluations research · Non-proprietary applications / submissions · Product labeling, packaging & trade dress research · Regulatory / safety review of container, carton, labels & packaging