Do you stand apart with a unique, ownable narrative?
Are you true to your origin, building trust among your audiences?
Are you aligning with needs and values that drive action?
Brand Strategy
Brand positioning · Brand messaging · Architecture strategy · Nomenclature strategy · Corporate vision, mission, values · Brand story · Brand character · Brand compass & purpose · Target audience insight framework · Scientific house
Research & Insights
Verbal Branding
Global brand name development · Global trademark prescreening · Tagline development · Global linguistic evaluation · Clinical trial branding · Corporate identity development
Visual Branding
Brand Implementation
Regulatory Consulting
Regulatory name submission strategy and documents · Name safety research / gap analysis · Canada name safety research and failure mode and effects analysis (FMEA) · Consults and rebuttals · USAN/INN/stem & class naming · Nonproprietary (USAN/INN) name evaluations research · Non-proprietary applications / submissions · Product labeling, packaging & trade dress research · Regulatory / safety review of container, carton, labels & packaging
To begin the relationship with your brand, your customers must understand and align with your Purpose.