As authentic as the brands we build

We seek to drive value beyond conventional measures. As a global branding firm deeply rooted in multiple industries, we’ve helped clients for over 25 years capture marketplace opportunities and establish sustained differentiation through creative naming, imaginative design, comprehensive brand strategy and insightful market research.

Brand Thinkers

Brand differentiation starts the moment we design the process that works best for your specific needs. What challenges stand in your way? Where are the potential opportunities for your product or company inside the competitive landscape?

Brand Thinkers
Problem Solvers

Problem Solvers

A relentless commitment to seeing every project with fresh creative eyes makes us stronger and allows our brands to break through in highly saturated markets like technology and consumer goods, or gain approval, in highly-regulated industries like pharmaceuticals and healthcare.

Image: Syneos Health logo

We are a Syneos Health company. Syneos Health™ (Nasdaq:SYNH) is the only fully integrated biopharmaceutical solutions organization. Our company, including a Contract Research Organization (CRO) and Contract Commercial Organization (CCO), is purpose-built to accelerate customer performance to address modern market realities. Created through the merger of two industry leading companies – INC Research and inVentiv Health – we bring together approximately 24,000 clinical and commercial minds with the ability to support customers in more than 110 countries.

Leadership Team

Joe Daley

President

Joe Daley

President

Meet Joe
Bill Lippincott

SVP, Managing Director

Bill Lippincott

SVP, Managing Director

Meet Bill
Danny Plaisance

SVP, Managing Director

Danny Plaisance

SVP, Managing Director

Meet Danny
Bill Purdy

SVP, Managing Director

Bill Purdy

SVP, Managing Director

Meet Bill
Nancy Globus

VP, Regulatory and Medication Safety

Nancy Globus

VP, Regulatory and Medication Safety

Meet Nancy
Jamie Cobb

VP, Creative and Strategy Director

Jamie Cobb

VP, Creative and Strategy Director

Meet Jamie
Sascha-Marcel Poschet

VP, Managing Director, EMEA

Sascha-Marcel Poschet

VP, Managing Director, EMEA

Meet Sascha-Marcel
Johnathan Fansler

VP, Account Director

Johnathan Fansler

VP, Account Director

Meet Johnathan
Wendy Jacobs

VP, Account Director, Seattle

Wendy Jacobs

VP, Account Director, Seattle

Meet Wendy
Betsy Lard

VP, Account Director, Charlotte

Betsy Lard

VP, Account Director, Charlotte

Meet Betsy
Kaitlin Ragone

VP, Account Director

Kaitlin Ragone

VP, Account Director

Meet Kaitlin
Tom Williams

VP, Account Director, Chicago

Tom Williams

VP, Account Director, Chicago

Meet Tom

Thinking

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Our Offices

Our global reach gives us the experience needed to develop strong brands, regardless of geography.

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@AddisonWhitney

New #buyingtrends suggest relationships with your audience are more important than ever. 💡#branding https://t.co/w6hEMxYBdX

“Whatever affects one directly, affects all indirectly." - Dr. Martin Luther King, Jr.

Today we recommit to our culture of inclusion, equality, respect and accountability in the spirit of Dr. King.

Slogans have been around for decades and help to summarize your #brandstrategy. Here are some of the most iconic: https://t.co/EXfquVRZaY

Branding is just like your mom told you: tone *matters*. Check out how hair-care brand Amika shifted its messaging to be more inclusive: https://t.co/Q8djI8J7jt

Our team is elated to share that we worked on over a third of new drug approvals from the FDA. We love working with all of the heroes in healthcare and creating best-in-class brands. Cheers to another year of much needed advances in science!

The FDA and others are betting on smartphone apps to treat mental illnesses directly rather than help people just get by. https://t.co/ZUjFFdDIUO

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