As authentic as the brands we build

We seek to drive value beyond conventional measures. As a global branding firm deeply rooted in multiple industries, we’ve helped clients for over 25 years capture marketplace opportunities and establish sustained differentiation through creative naming, imaginative design, comprehensive brand strategy and insightful market research.

Brand Thinkers

Brand differentiation starts the moment we design the process that works best for your specific needs. What challenges stand in your way? Where are the potential opportunities for your product or company inside the competitive landscape?

Brand Thinkers
Problem Solvers

Problem Solvers

A relentless commitment to seeing every project with fresh creative eyes makes us stronger and allows our brands to break through in highly saturated markets like technology and consumer goods, or gain approval, in highly-regulated industries like pharmaceuticals and healthcare.

Image: Syneos Health logo

We are a Syneos Health company. Syneos Health™ (Nasdaq:SYNH) is the only fully integrated biopharmaceutical solutions organization. Our company, including a Contract Research Organization (CRO) and Contract Commercial Organization (CCO), is purpose-built to accelerate customer performance to address modern market realities. Created through the merger of two industry leading companies – INC Research and inVentiv Health – we bring together approximately 24,000 clinical and commercial minds with the ability to support customers in more than 110 countries.


Leadership Team


Our Offices

Our global reach gives us the experience needed to develop strong brands, regardless of geography.


Join Us

The demise of Brandless begs the question: is less really more when it comes to your brand? 💡 https://t.co/PwcGwUgXCy

We hear it all the time. “Why branding?” Here’s our response. https://t.co/ENof1rU883

ICYMI: The FDA is conducting a study to learn more about how names can affect perception of a drug. Want to learn more? Check out the below post or 📩 us at crg@addisonwhitney.com!

For many brands, standing out in a crowded space is key to success. One way to do so is to make a good impression using a foundational element of brand: your name. https://t.co/G0H8xobvLn

Our Creative Director, Brittany Scott, details her #CES2020 experience. Check out her insights here! ⬇️ https://t.co/LzpqcN8z8z

Curious how #Brexit will affect your EMA approvals or upcoming name submissions? We’re happy to answer your questions 📩 crg@addisonwhitney.com


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