We are makers, architects of brands that matter.

One of the most respected minds in the industry, Joe leads us in brand development and implementation across our integrated departments.

With over 30 years of experience, his trained eye leverages the Syneos Health network of Commercial and Clinical resources for our clients. Joe’s creative and strategic thinking paired with undeniable curiosity for brand challenges foster an engaged culture that is focused on delivering premier results. Prior to joining Addison Whitney, Joe worked across the inVentiv Health Commercial Division, most recently as Chief Strategy Officer for the organization, and he led GSW, a Syneos Health award-winning advertising agency. He began his career with Bristol-Myers Squibb, overseeing everything from brand management to global business development.

Greg is our VP, Client Experience, a role that was designed to play on his strengths in storytelling and pushing creative boundaries.

As a founding partner of a boutique naming shop, he has a wealth of knowledge about brand design. His branding philosophy is “your brand should embody your soul.” That know-how allowed him to seamlessly blend with our team while still adding value when facing regulatory red tape and brand strategy discussions. It’s safe to say that although his career began in electrical engineering, his home is in the naming and branding community. Greg is located on the West Coast where he enjoys time with his wife and family.

As VP, Creative Director, Jamie leads the integration of visual, verbal and strategic efforts for Addison Whitney across healthcare and consumer package goods business.

Jamie’s innovative approach to workshop facilitation and brand storytelling has benefitted companies managing brand expansion into local markets or line extensions. Before joining Addison Whitney, he founded and managed a creative brand consultancy, Brandism, with international and regional brands located in RTP, North Carolina. Jamie is also an adjunct professor for the University of North Carolina at Chapel Hill School of Journalism.

Johnathan’s ability to provide strong, strategic guidance has clients returning project-after-project.

For over a decade he has led global branding projects for global companies and brands that are seeking the right approach (the first time). He thrives in challenging brand development and brand implementation projects and approaches each with a seasoned viewpoint.

Recognized by industry leaders in the consumer and technology space like PepsiCo, Panasonic and Bausch Health, his well-rounded skillset and industry connections ensure your projects have perspective. Another problem he enjoys solving pertains to what he tries to master on the grill.

Originally from New Jersey, Nancy began “counting pills” at her father’s side at her family’s community pharmacy.

With that, she brings incredible depth to our already industry-leading regulatory knowledge and expertise. Over 20 years she has reviewed thousands of names for submission to FDA, European Medicines Agency, and Health Canada. She is skilled in all areas of medication safety, especially as error prevention applies to assisting the pharmaceutical and biotech industries in name safety testing, package label assessments and other risk management and regulatory issues. Nancy resides in sunny South Florida with her family and her extensive nail polish, cosmetics and fragrance collections.

For a decade, Lizzy has been a vital member of our team, focusing on our brand awareness and increasing our share of the market. Her close working relationship with our parent company, Syneos Health, ensures our clients have a seamless experience when utilizing their resources.

She also ensures our business development outreach is meaningful, on brand and aligned with strategy. Thanks to her, we are all ready with the latest and greatest original content to educate and support our connections. Through her concentrated time and energy, we are able to equip people internally and externally with innovative brand knowledge.

Instrumental in building our powerhouse business development team, their training and management allow us to best identify client needs to meet and exceed expectations. As the self-proclaimed “brand gatekeeper” she always makes sure that our team is having fun when working or at happy hour. She is one of our many Floridian team members so you can rest assured she knows exactly how to keep the entertainment going.

Guiding clients on their branding journeys is second nature to Betsy after nearly 20 years of experience.

Extensive project management experience, coupled with her background in brand strategy, means her clients receive the best counsel. Recognized as a Syneos Health Rising Star, Betsy is lauded as a leader in pharmaceutical branding because she consistently questions the status quo to improve the people and processes around her. Though her command of brand development is unmatched, she regularly lends her regulatory knowledge to a diverse set of naming projects. The only thing she's an amateur at is woodworking, but she'll be a pro soon.

Rebecca is our Vice President, Operations and her vision is on point.

Her watchful eye paired with our corporate partner guide our strategic future. With her leadership we’ve expanded, evolved, and enjoyed every minute of the journey. She first fell in love with AW over 16 years ago as a Project Manager which brings a great perspective to her “back-of-the-house” work. No two days are quite the same and she’s the first to admit she likes it this way. Staying active with her family in Charlotte stays at the top of her to-do list and fills in her free time.

When starting at AW, Sascha directly set up our presence outside of US. Establishing AW’s European operations in Munich, Germany has been one important milestone.

Now he is leading our EMEA business and offices in the geography. Developing successful global brands remains his passion as well as service excellence for our clients, from London to Nairobi. Sascha is also a leading expert in pharmaceutical brand name development and supported numerous clients to succeed at EMA, FDA, Health Canada, PMDA and other global health authorities. Growing our business, developing our talented team and advising clients about their brand purpose, that is how his agenda usually look like. In his spare time, Sascha loves to uncover business trends around the world, travel and spend time with his family.

Bill has spent a career refining his craft as a brand communicator.

He began his journey with Addison Whitney in 2006 as a Senior Consultant. He was a founding partner of CannonCassidy—a pharmaceutical, medical device and consumer branding firm—and rejoined Addison Whitney in 2020 as Senior Vice President and Managing Director to expand our business and strengthen our team of branders. After nearly 30 years building brands, Bill brings process innovation, creative perspective and best practices leadership to Addison Whitney. Know-how that helps us create brands that matter!

Kaitlin, a passionate team member since joining our company in 2010, is a Georgia Bulldogs fan, a boy mom of two and an organizing guru.

Through managing the Account Services team and leading client teams through our process on a daily basis, she has shaped the course of our business and implemented best practices for our teams. Her in-depth regulatory knowledge and expert organizational skills allows her to keep clients on schedule, on strategy and on budget. Over the course of 10 years she has become a trusted branding and naming partner among pharmaceutical clients like Gilead, Bristol-Myers Squibb and AbbVie. She’s even written 20 regulatory submission documents in only two weeks – an Addison Whitney record that has yet to be broken.

With 30 years of experience, Jennifer lives and breathes searching and clearing brand names.

Our VP, Trademarks has worked on thousands of brand naming projects across a diverse industry set. From non-proprietary, OTC and medical devices to animal health, technology and consumer products, her proficiency knows few bounds. A well-known industry expert, Jen brings an unparalleled insight into how we navigate the legal landscape and create ownable brand marks for your innovations. When she’s not working online she’s working outside as a master gardener volunteer educating Florida residents on restoring native orchids to the urban landscape.

During his thirty years in the pharmaceutical industry, Tom has conquered everything from manufacturing scale-up to a multitude of new product launches and line extensions.

. In doing so, he's led diverse teams to overcome complex challenges and identify opportunities to achieve their goals. You could say he's seen it all when it comes to sales and marketing. Through his previous roles as Senior Marketing Director at Eli Lilly and National Sales Director at Syneos Health, Tom has developed a keen understanding on what it takes to successfully launch new products and effectively promote products at every stage of their life cycle. In this regard in particular, Tom offers a unique perspective and skill set among agency brand marketers. When he isn’t leading global branding and strategy initiatives, you’ll find Tom traveling, working out or enjoying live music.