Our relationship with this top biopharmaceutical company spans over a decade and across a diverse set of therapies. In particular, we have named numerous treatments within their Hepatitis C virus and HIV categories.
To build your brand in specific therapeutic areas family or linking naming strategies offer varying degrees of connection and benefits. In this case, the company wanted their antiviral medicines to connect and thus continue to build their company’s dominance in each category.
Top 15 global pharmaceutical company
Research & Insights