Healthcare Brand Strategy Services

No matter what you’re trying to accomplish, it’s important to have a plan. The same is true for your brand implementation strategy, whether you’re launching a new product or seeking corporate identity development. Without a sound strategy in place, you run the risk of getting off on the wrong foot with your target audiences. 

This need is even more critical in the healthcare, pharmaceutical and medical device sectors. Having a well-thought-out brand strategy plan for a pharmaceutical product or similar offering is important for earning and maintaining trust to stand out in the highly competitive marketplace. 

 This is why so many businesses in these industries turn to Addison Whitney for our brand implementation strategy, general brand management, brand strategy research, rebranding services, clinical trial branding, corporate identity development, go-to-market strategy and more. Our brand health strategy and brand strategy research services help our clients establish a winning formula that tells their stories thoroughly and effectively. With more than 8,000 product brands created and more than 150 corporate identities developed, we have the expertise and experience necessary to deliver the best results for you. 

Crafting Your Ideal Brand Strategy

We start with brand strategy research that pinpoints exactly how your brand is perceived by your target audiences, then move into developing a comprehensive, holistic approach to honing it. After launch, our brand health strategy will provide insights into your brand’s performance. With regular brand tracking, you’ll gain a clear understanding of your brand’s success in the market and how it stacks up against competitors. 

With our healthcare brand strategy services, you can be sure you have a go-to-market strategy rooted in expert brand analysis that takes your company’s values and vision into account. This means your tailored-made brand implementation strategy will tell your story in a way that’s distinct, authentic and compelling. 

Some of our brand strategy services include:

  • Brand positioning
  • Brand messaging
  • Architecture strategy
  • Nomenclature strategy
  • Corporate vision, mission, values
  • Brand story
  • Brand character
  • Brand compass & purpose
  • Target audience insight framework
  • Scientific house

Why Choose Addison Whitney?

Unlike other firms that provide healthcare brand strategy services, specifically in the pharmaceutical and medication device sectors, we take a full-featured, holistic view of your needs. We take pride in partnering with some of the most prominent and recognizable brands globally, and we’re equally proud of our 88% client retention rate. When you choose us, you benefit from our collaborative approach and extensive experience, ensuring your brand achieves the highest level of creative execution. 

Creating a brand implementation strategy for pharmaceutical marketing requires a healthy dose of expertise, and that’s exactly what we have to offer. You can learn how we’ve leveraged our specific know-how to help countless brands find their voice and develop a brand strategy that enables their messaging to resonate with their intended audiences by exploring our branding case studies.