Brand Health Tracking Research And Branding Strategy
No matter what you’re trying to accomplish, it’s important to have a plan. The same is true for your branding strategies, whether you’re launching a new product or seeking to establish a new corporate identity. Without a sound strategy in place, you run the risk of getting off on the wrong foot with your target audiences.
This need is even more critical in the health care, pharmaceutical and medical device sectors. Having a well-thought-out brand plan for a pharmaceutical product or similar offering is important for earning and maintaining trust and to stand out in the highly competitive marketplace.
This is why so many businesses in these industries turn to Addison Whitney. Our brand health tracking research and strategy services help our clients establish a winning formula that tells their stories thoroughly and effectively. With more than 8,000 product brands created and more than 150 corporate identities developed, we have the expertise and experience necessary to deliver the best results for you.
Crafting Your Strategy
Creating a brand plan for pharmaceutical marketing requires a healthy dose of expertise, and that’s exactly what we have to offer. We’ve leveraged our specific know-how to help countless brands find their voice and develop a strategy that enables their messaging to resonate with their intended audiences.
We start with market research that pinpoints exactly how your brand is perceived by your target audiences, then move into developing a comprehensive, holistic approach to honing it. After launch, brand tracking will help you understand how your brand is performing, and when done in a regular cadence you will gain an understanding of how successful your brand is compared to your competitors and in the market you occupy.
With our experts at your side, you can create a plan that takes your company’s values and vision into account. This means you can have a brand plan for pharma and health care that tells your story in a way that’s distinct, authentic and compelling.. The elements of our brand planning for the pharmaceutical industry include:
- Brand positioning
- Brand messaging
- Architecture strategy
- Nomenclature strategy
- Corporate vision, mission, values
- Brand story
- Brand character
- Brand compass & purpose
- Target audience insight framework
- Scientific house
Why Choose Addison Whitney?
Unlike other brand agencies serving the health care, pharmaceutical and medical device sectors, we take a full-featured, holistic view of your needs. We’re proud of the fact that we work with many of the biggest and most visible names in the world, as well as the fact that we have an 88% client retention rate. When you work with us, you can count on our collaborative process and wealth of experience to guide you to the level of creative execution your brand needs.