The foundation of every brand is a unique and memorable name. Names should be meaningful and evocative, helping to inspire and guide the branding process.
We partner with your team to merge innovative ideas with smart, strategic thinking to build enduring corporate identities, product names and taglines. Our proprietary naming and VETT™ pre-screening methodologies guarantee creative solutions that will enable you to achieve your business goals and differentiate from your competitors.
When it comes to drug naming, creativity and regulatory viability are equally important. Through our Center for Regulatory Guidance, we lead you through the complex regulatory landscape and ensure you have the latest and most accurate guidance in brand naming and submission.
And unlike most of our competitors, we do not rely on freelancers for the development of brand name candidates. Including our full-time trademark specialist, all aspects of the Addison Whitney process are managed in-house, which allows for optimal project efficiency.
Brand name approvals
of the names we recommend are approved by global regulatory bodies
Corporate identities we've developed
of the 200 top medicines approved and launched in the past 10 years have been worked on by us
Brand name development, INN/USAN name development, clinical trial naming, tagline development, corporate identity development
Brand positioning, brand assessment, brand messaging, brand architecture, nomenclature strategy, brand implementation
Logo development, brand standards, clinical trial design, package design, corporate identity development, identity and stationery systems
Name validation, logo validation, POCA, brand equity tracking, linguistic evaluation, medical panel evaluation, brand discovery/positioning research