Brand name development, INN/USAN name development, clinical trial naming, tagline development, corporate identity development
Brand positioning, brand assessment, brand messaging, brand architecture, nomenclature strategy, brand implementation
Logo development, brand standards, clinical trial design, package design, corporate identity development, identity and stationery systems
Name validation, logo validation, POCA, brand equity tracking, linguistic evaluation, medical panel evaluation, brand discovery/positioning research
Regulatory guidelines exist to define a consistent process and to ensure patient safety. At Addison Whitney’s Center for Regulatory Guidance (CRG), our priority is the safe use of pharmaceuticals and the protection of patients through minimization of medication errors due to name confusion.
Guidance from the CRG informs the Addison Whitney naming process, every step of the way, and we serve as your partner in safety research, risk management and quality submissions of non-proprietary (USAN/INN) and proprietary names to regulatory authorities worldwide.