Healthcare Verbal Branding Services
Verbal identity branding and development for a new pharmaceutical, medical device or healthcare product is one of the most crucial aspects for success. A name is more than a trademark — it helps differentiate it from competing products, builds trust and recognition in consumers, and satisfies regulatory and legal requirements.
Given how critical this process is, companies that operate in these industries need to have a brand naming agency with comprehensive expertise. With a long track record in verbal identity branding that includes countless projects for leading companies, Addison Whitney is the leader in name consulting, for both the pharma and medical industries, that satisfies all aspects of the process.
An Overview of Our Healthcare Verbal Branding Services
- Global Brand Naming Strategy
- Product Naming Strategy Development
- Verbal Identity Branding
- Non-proprietary Name Development
- Phonetic and Orthographic Computer Analysis (POCA)
- Look-Alike Testing
- Sound-Alike Testing
- Global Trademark Prescreening
- Tagline Development
- Global Linguistic Evaluation
- Clinical Trial Branding
- Corporate Identity Development
Our capabilities extend far beyond naming individual products. We offer extensive expertise in crafting product naming strategies and delivering comprehensive corporate verbal branding solutions for entire organizations. Regardless of the service, our clients can rely on us to develop a holistic approach that encompasses every aspect of their verbal identity branding, positioning them to maximize their impact in the marketplace.
Why Proper Verbal Branding in Healthcare Matters
There is much more on the line when developing verbal strategies than coming up with a catchy name. Although name development in the pharma and healthcare sector must be unique, pleasing to the ear and instantly identifiable, it also needs to meet other standards that are not commonly found with other types of products or services.
For example, the number of trademarks in the pharmaceutical and healthcare industries is enormous compared to other sectors. This means extreme care must be taken when developing an identity for a new product to mitigate risk of confusion. A verbal identity that is too similar to an existing one could result in medications accidentally being prescribed in the place of another, resulting in harm to the patient.
Competing in the global market also means messaging needs to be relevant and appropriate everywhere. Our specialists can evaluate each name candidate to ensure that it fits — no matter which region of the world it is being marketed.
Ready to get started?
With more than 8,000 brands and 150-plus corporate identities created in our portfolio, we stand at the forefront of verbal branding for healthcare brands. With over 30+ years of experience in name consulting, Addison Whitney is well equipped to perform look-alike and sound-alike testing to ensure we are creating safe pharma brand names that are regulatory viable. But our expertise doesn’t stop there. We work closely with our clients, partnering with them to weave their stories and their ideas into a cohesive, successful brand that helps them stand out from the crowd and strengthen their positions.
To learn more about verbal branding in healthcare services can do for your organization, get in touch with our representatives today.