Microsoft

Our work with Microsoft spans diverse business units and target audiences, from professionals and gamers to consumers and students.

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Our long-standing relationship with Microsoft dates back to the early 1990s, when Microsoft first partnered with us to name its groundbreaking desktop information management software, Outlook. More than 20 years and 125 projects later, we have fostered a strong branding partnership with Microsoft and have had the opportunity to collaborate with many different Microsoft groups, including the Lync, MPN and Windows Embedded teams.

Our work with Microsoft spans diverse business units and target audiences, from professionals and gamers to consumers and students.

Our work together also includes a wide range of branding situations, including name development, brand extensions, brand architecture development, tagline development, brand strategy, logo and package design, and brand standards development.