Whether it describes a singular product or your entire corporate identity, your brand is one of your most important assets. It is crucial for your success to ensure that your brand provides the maximum value. However, it may be difficult to see the impact that yours is having on your intended audience.
This is why so many in the medical device, pharmaceutical and health care sectors turn to Addison Whitney to be their brand asset valuator. Our experience in these industries gives us the knowledge to look beyond the surface and provide a comprehensive brand assessment that can break down exactly how well your brand is performing. We have helped numerous companies across these industries get a better handle on where their branding succeeds and where improvements need to be made.
What We Can Do for You
When we conduct a brand health assessment for you, we take a deep dive into how your branding is perceived and how well it works at differentiating you in the marketplace. This includes examining every element, such as logos, wordmarks, websites, social media channels and more. A brand strength assessment looks at the emotional, practical and functional aspects of your branding to ensure that it tells your story in the most effective manner.
Also included in this process is getting to know your customer base. By taking your target market’s needs and challenges into account, we can gain a more accurate view into how to align your branding with your audience. We analyze the areas where your branding demonstrates understanding of your key customers and where it may miss the mark and fail to resonate.
Based on the information provided in our brand analysis, you can gain a better understanding of how your prospective customers view you. This can be very helpful when launching a new product, undertaking a new marketing campaign or when entering a new territory. With our help, you can tailor your messaging to ensure it puts your best foot forward with the people who matter most.
Why Choose Addison Whitney?
We are the leaders when it comes to developing and building brand identities that resonate. We are your best choice for a brand valuation because we have the specific expertise to serve the needs of these highly specialized and sensitive markets. We are committed to helping our clients tell their stories in the most effective manner possible. At the core of our success is our strong internal culture of creativity and curiosity, augmented by our dedication to co-creation, exceptional processes and broad experience.