Nice to meet you at DIA! We’re glad you’re here to learn more.

Here at Addison Whitney, we’re all about mitigating risk. From package design to naming, we’ll ensure your brand elements meet regulatory standards.

Cleaner
Our rigorous approach to trademark ensures a name unique to your asset.
Safer
We deliver the utmost transparency and likelihood of achieving regulatory approval.
Smarter
Every brand name we craft encodes strategic messaging built specifically for you.

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Brand Strategy

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Verbal Branding

Visual Branding

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Utilizing FDA Guidance to Prevent Medication Errors

When FDA guidance is left out of the creative process, the risk for rejection is higher. We’re here to help you mitigate that risk.
Creating Successful Drug Names

Mitigating risk and prioritizing marketability is a tricky balancing act. Our data-backed approach to naming does both.
How Branding Can Reduce Medication Errors

One of the most important critical components of successful pharmaceutical branding? Reducing medication errors.

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