Naming a new drug is a complex process. Which means partnering with the right drug naming agency is paramount for success — you want a firm with both regulatory and trademark expertise. Here at Addison Whitney, we’re experts at both.
Want to be sure we’re the right drug naming agency for you? Take a listen to The Pharma Marketing 411 podcast below, which interviews the life science industry’s most successful marketing professionals to gain actionable insights form those who are leading the way.
This two-episode podcast special features our in-house industry leaders, Nancy, our VP of Regulatory and Medication Safety, and Jennifer, our VP of Trademarks. Nancy and Jennifer discuss best practices for naming pharmaceuticals, our integrated process as a drug naming agency and possible landmines to avoid when it comes to naming a new drug.