There are many different creative strategies your logo and visual identity can take. Consciously and strategically breaking established logo design trends has the potential to set your brand apart, while simultaneously telling your target audience why they should care.

Sometimes, following specific logo design trends can be useful. Other times, breaking established trends is an opportunity for your brand to stand apart.

How do you know when it’s ok to break logo design trends? Download Breaking trends in logo design to learn how your brand identity can differentiate itself from key competitors while simultaneously creating meaningful connections with both internal and external audiences.