Our discovery phase serves as the foundation of your brand’s success. It provides insight into your business strategy and future vision, along with the current awareness, perception and equity of your brand with your customers.
We start our discovery work by reviewing specific background materials to understand your brand, its current position and how you communicate with your audience. A competitive audit can also assist us in understanding where you sit within the marketplace and how you are or could be unique. Moreover, an audit of your competitive landscape can be tailored toward what you are trying to achieve. We can take an in-depth look at your competitors’ messaging, brand elements and the current industry trends they are adhering to or breaking away from.
Next, understanding the future vision for your brand is also critical for building a brand strategy that takes you there. So, with our crystal ball…just kidding! We usually develop this insight from the key stakeholders within your company. By interviewing stakeholders with strategic questioning, we better understand long-term goals, evaluate various brand strategies and understand the implications of adopting each strategy both today and in the future for sustained success. Having the opinions of business leaders in your company also helps us understand anticipated challenges and overall success criteria.
With this information at the ready, we are equipped to embark on our three-step strategy development process: