Implementing a new brand is hard. So is maintaining the consistent image and experience of an established brand. Both activities are nearly impossible to do successfully without brand standards and guidance.

Brand standards provide the guidance necessary to help others implement your brand strategy and assets. Every brand is unique, as are the needs of every organization. There is no “one size fits all” solution for brand guidance. There are, however, best practices that should be followed when creating your brand standards.

To learn more about our recommended best practices, download our guide here: