Too difficult. Unoriginal. Hard to remember. These are the words that no company wants to hear about their latest brand name.

This is especially true in the pharmaceutical industry, where the name of a drug is crucial to its approval and success. That’s why we take pharmaceutical naming very seriously here at Addison Whitney. With a team of verbal experts, we’ll make the pharmaceutical naming process easy for you with our tried-and-true naming strategy.

Download our insights below to learn how a blank canvas naming strategy can address your naming concerns.