Is there anything more energizing than the hustle and bustle of New York City?
We use this energy as our driving force and inspiration to deliver results above and beyond our clients’ expectations. Unlike a campaign, your brand’s name, identity and strategy require a shelf-life that will last years, and not a New York minute. And this is where our team of experts comes in.
Aegerion entrusted us to define the brand direction for its first asset. As an orphan drug and one with a variety of potential future indications, the Addison Whitney teams developed the target audience profile and then created the branding elements with a firm eye on how to best serve these audiences.
The joining of two of the largest pharmaceutical brands in Japan provided the opportunity to create a unified brand vision, mission and values - along with a visual brand and logo that looked to the past and the strength of the brands - while also forging a new future identity moving forward.