Sascha-Marcel Poschet

VP, Managing Director, EMEA

Sascha opened Addison Whitney’s first office outside of the U.S. and established European operations in Munich, Germany. As Vice President, Managing Director, Europe he manages global client relationships and brand development, brand validation/market research, visual branding and brand strategy projects. For over 20 years Sascha’s focus has been on how to commercialize a product/service successfully and sustainably.

In the last decade, he has helped numerous healthcare clients, from big pharma to biotech, succeed in getting their brand names approved with the EMA, FDA, Health Canada, and Ministry of Health, Labour and Welfare. Inside of Syneos Health, Sascha works very closely with colleagues in clinical, regulatory, consulting and advertising/digital, to provide our clients industry leading solutions and expertise in these beyond branding areas.

Prior to his engagement with Addison Whitney, Sascha worked with pharmaceutical clients to manage worldwide multi-center studies (Phase I-III) while being a consultant for Clinical Trial Logistics and CTM Storage and Distribution. He also held roles in business development, digital marketing, product management, communications and sales, while working for internet start-up companies as well as global brands like Vodafone. Sascha speaks German, English and has knowledge in Portuguese. He holds degrees in banking/finance from IHK Germany and marketing from the Bavarian Academy for Advertising and Marketing (BAW) in Munich.

  • Get to know Sascha-Marcel

    What is your favorite brand?

    Google. In recent years, no other brand has changed all of our lives with such an impact. And I like brands that become common usage words - “Google it”.

  • What is your favorite quote?

    “By changing nothing, nothing changes.” ― Tony Robbins

  • How do you unwind?

    Spend time with my family. Travel. Trendspotting.

  • What is the personal accomplishment you’re most proud of?

    My marriage.

Leadership Team