As SVP, Creative Director, Jamie leads the integration of visual, verbal and strategic efforts for Addison Whitney across healthcare and consumer package goods business.

Jamie’s innovative approach to workshop facilitation and brand storytelling has benefitted companies managing brand expansion into local markets or line extensions. Before joining Addison Whitney, he founded and managed a creative brand consultancy, Brandism, with international and regional brands located in RTP, North Carolina. Jamie is also an adjunct professor for the University of North Carolina at Chapel Hill School of Journalism.

Johnathan’s ability to provide strong, strategic guidance has clients returning project-after-project.

For over a decade he has led global branding projects for global companies and brands that are seeking the right approach (the first time). He thrives in challenging brand development and brand implementation projects and approaches each with a seasoned viewpoint.

Recognized by industry leaders in the consumer and technology space like PepsiCo, Panasonic and Bausch Health, his well-rounded skillset and industry connections ensure your projects have perspective. Another problem he enjoys solving pertains to what he tries to master on the grill.

Keith's relentless curiosity, adaptability, and continual evolution has allowed Addison Whitney to effectively leverage generative AI to optimize your brand's impact.

Keith started out his career at Addison Whitney as verbal designer masterfully adapting his background in strategic communications to become a standout verbal brander. From his earliest days at Addison Whitney, he has been known for creating on-strategy, groundbreaking Pharma and MedTech names. Now, in an age increasingly defined by generative AI, he leads the charge amongst Addison Whitney's cross-department teams to integrate the latest technological innovations.