Olema
To drive rapid enrollment, Olema needed to position themselves as a leader in the field, so they enlisted Addison Whitney to craft a clinical trial brand focused on fostering awareness and establishing credibility.
Olema
Research & Insights
Branding Strategy
Visual Identity
Brand Implementation
This brand character was leveraged to create a vibrant visual identity, highlighting Olema’s innovative approach and dedication to revolutionizing breast cancer treatment. The drawn theater curtain symbolizes discovery and exciting possibilities that OPERA-01 research may uncover. The design’s use of white space, seen as a forward-facing arrow, suggests momentum and continuous treatment, while contrasting dark and light shades of magenta reflect the study’s focus on ER-positive, HER2-negative breast cancer; accompanied by a modern sans serif font to add a clean and inviting aesthetic.
A comprehensive microsite features detailed information about the study, the asset, and an extensive FAQ section. This microsite serves as a central hub for participants and stakeholders, providing them with all the essential details they need to understand the trial’s purpose, benefits, and procedures.
A patient recruitment tool infused with compelling messaging effectively engages potential participants, highlighting the benefits and importance of the OPERA-01 clinical trial. Both informative and persuasive, the tool leverages the brand’s established credibility to resonate with the target audience and encourage enrollment.
