How to Build Your Corporate Identity

Learn how the alignment of brand and business strategy can enliven internal teams, sharpen external communication and unleash market success.

why branding?

Whether you’re a startup or a newly formed organization by way of a merger, there are two questions every company has.

The first: “What do we name our company?”
The second: “How do you name a company?”

The answer goes beyond simply coming up with a name. Naming a company requires a combination of creative development, legal and trademark viability, linguistic evaluations, executive involvement, employee buy-in, customer research and alignment with your business strategy.

In this episode of the Syneos Health™ podcast, join Joe Daley, President of Addison Whitney and Kristen Spensieri, Global Head of Corporate Communications and Marketing at Syneos Health, as they use the development of our own brand identity that occurred after a merger of two large, established organizations to guide you through:

  • How to unify the value proposition that your customers experience
  • Creating a brand that communicates what you stand for in the marketplace
  • Energizing internal teams around your new brand
  • Legal and trademark considerations
  • Ensuring your brand resonates across geographies
  • Brand deployment

 

Download the podcast here: How to Build Your Corporate Identity

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