Vice President, Strategy & Insights – Charlotte, NC

Develop and present strategies that assist Addison Whitney clients in solving brand-related challenges, including creation of materials, managing production of materials, and certain oversight aspects of the project process including cross-functional team management from proposal phase to final recommendations.

Overview

Develop and present strategies that assist Addison Whitney clients in solving brand-related challenges, including the creation of materials, managing production of materials, and certain oversight aspects of the project process including cross-functional team management from proposal phase to final recommendations. Projects include the following at the corporate, divisional and product levels: brand equity assessments, brand positioning and messaging, brand portfolio strategy including brand architecture strategy, nomenclature strategy and product naming strategy, and brand implementation planning. Clients span a variety of industries, primarily healthcare, B2B services, industrial, technology and consumer.

Internal Responsibilities

Continuous Improvement

  • Look for opportunities to optimize existing processes and deliverables to better meet client needs
  • When appropriate, develop and implement new deliverables and processes to maintain Addison Whitney’s leadership in the industry and capitalize on market opportunities

New Business Development

  • Conduct project scoping calls to understand client challenges and needs
  • Work with account leads to determine the appropriate project steps and pricing for potential clients
  • Conduct project scoping calls to understand client challenges and needs

Project Management

  • Manage the flow of work of multiple projects to ensure internal and external deadlines are met and deliverables are of high quality

Team Development

  • Provide training to brand strategy and cross-functional team members on principles of brand strategy, best practices, and ongoing understanding of the value of strategy in decision making

External Responsibilities

Client Interaction

  • Build client relationships that facilitate trust and additional opportunities for Addison Whitney
  • Develop brand strategy workshops and lead workshop activities in conjunction with account leads
  • Develop brand strategy options for clients reflective of clients’ business strategy
  • Develop client-facing presentations outlining strategy options, recommendations and analysis
  • Conduct analysis of potential brand strategy options to identify the most viable option(s)
  • Help account leads present and defend findings and recommended strategies
  • Take part in ongoing review calls with the client’s project team
  • Develop presentations to aid clients in securing executive buy-in for recommended strategies
  • Develop brand launch plans
  • Develop final client products/deliverables, including brand education, guidelines for positioning, messaging and portfolio strategy, brand decision trees, brand strategy implementation and product naming guidelines
  • Work with account teams to ensure projects are satisfactorily concluded
  • Uncover additional opportunities where Addison Whitney’s capabilities could continue to help our clients

New Business Development

  • Work with account teams to pitch Addison Whitney’s brand strategy capabilities to potential clients
  • Present to potential new clients with the goal of establishing rapport, demonstrating expertise, and influencing the awarding of new business

Research Focused

  • Assist in the development of brand equity assessment research and questionnaires
  • Analyze and interpret primary market research data to identify potential brand strategy opportunities for clients
  • Create internal and external interview questionnaires and conduct executive, employee and customer interviews
  • Conduct internal and external brand audits and present findings
  • Review and analyze existing research and present findings

Qualification Requirements

  • Bachelor’s degree required
  • 15+ years marketing or branding experience, at least 5 of which should be in a senior management capacity
  • Creative, analytic and strategic thinking
  • Proactive, curious thinker
  • Not satisfied with the status quo
  • Produces top-quality work under pressure
  • Ability to interpret and analyze market research data to make clear strategy recommendations
  • Ability to build consensus among multiple groups
  • Strategic Vision: Sets and maintains high standards commensurate with Addison Whitney strategic expectations
  • Presentation Skills:Is effective and dynamic in a variety of formal presentation settings: one-on-one, small/large groups, with peers, direct reports and supervisors; is effective in selling creative rationale and work both inside and outside of the organization; instills respect and can manage meeting flow during presentations
  • Demonstrating Ownership and Proactive Behavior: Demonstrates ownership of assigned work by continually coming up with new ideas proactively; ability and willingness to show ownership of work.

Addison Whitney is committed to employing a diverse workforce. We recruit and retain talented individuals without regard to gender, race, age, marital status, veteran status or disability.

Please send your resume and cover letter to hr@addisonwhitney.com or apply below.


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