Our Work

Our creative delivers, and every brand we create is endowed with its own distinctive, resonant voice. That’s why we listen and leverage everything we can to deliver the same caliber of work for your brand.

400+

Brand name approvals

87%

of the names we recommend are approved by global regulatory bodies

125+

Corporate identities we've developed

50%

of the 200 top medicines approved and launched in the past 10 years have been worked on by us

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Our Services

We create brands that rise above the noise of their marketplace to find sustainable and unmistakable differentiation. Our fresh perspective allows us not only to see the challenges and opportunities of our client’s product or company, but to remain clearly focused on the future we envision together.

Our Thinking

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Branding SaMD
Branding SaMD

Of course you know about Software as a Product (SaaP). These days, you may even regularly use Software as a Service (SaaS). But one of the fastest-growing technology areas is Software as a Medical Device (SaMD). With healthcare at the forefront of many people’s minds, creation of wellness solutions is becoming a highly competitive space.

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Your Brand’s Guide to Corporate Change
Defining the Partnership Between Marketing and Legal
Defining the Partnership Between Marketing and Legal

Finding someone to create names is easy – but for a successful outcome, you need an experienced, skilled branding partner adept at managing both creative and legal pathways.

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logo design
Market Research – An important component of a holistic brand approach
Market Research – An important component of a holistic brand approach

When developing a new brand, name, or logo, it may seem like there is one obvious choice of decision-making criteria that should be the main determinant. In reality, there is a whole tool box of decision-making criteria that a company should consider and weigh to make final decisions around their brand.

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Branding Biotech
The Journey to Unique Medical Insights: Prioritizing Patient-Focused Research
The Journey to Unique Medical Insights: Prioritizing Patient-Focused Research

In a world completely inundated with information, where voices struggle to be heard over one another, it has become increasingly common that we marginalize the perspectives that deserve to be the loudest ones heard.

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logo design
Market Research – An important component of a holistic brand approach
Market Research – An important component of a holistic brand approach

When developing a new brand, name, or logo, it may seem like there is one obvious choice of decision-making criteria that should be the main determinant. In reality, there is a whole tool box of decision-making criteria that a company should consider and weigh to make final decisions around their brand.

Find Out More
Branding Biotech
Why Brand Names Matter: Sound Symbolism
Why Brand Names Matter: Sound Symbolism

In a society so bombarded with choices, it can sometimes be difficult for brands to stand out. A strategic method for grasping attention is to capture them in one of their first interactions with your company or product: the brand name.

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Trigger

We are thrilled to announce that Addison Whitney and CannonCassidy, a global branding and naming firm, are joining forces.

Together we form a single, formidable company that will lead innovation and best practices in global pharmaceutical, medical technology and consumer branding—leading where other agencies fall short.

Meet the newest members of our team: Bill, Bill and Danny. Brand craftsmen. Creative. Strategic. Leaders who yield results.