Danny Plaisance

SVP, Managing Director

After 17 years with Addison Whitney (1997 – 2014) and 5 years as a partner with CannonCassidy, Danny’s experience, specialized knowledge, and commitment have solidified his role in the global branding industry. In addition, he has provided new and innovative branding solutions to his clients affording him the opportunity to lead the successful development of over 100 global pharmaceutical and medical brand names for industry giants such as Bristol Myers Squibb, AbbVie, Allergan, Pfizer, Incyte, AstraZeneca, Vertex Pharmaceuticals, Bayer, Novo Nordisk, and Boehringer Ingelheim. Despite his solid work in large pharma, Danny retains his passion for smaller, niche companies in need of guidance to take their brand to a wider audience.

Danny’s insights have positioned him to meet the needs of a wide array of pharmaceutical partners- many of whom consider him a friend. Returning to Addison Whitney as Senior Vice President and Managing Director, Danny’s experience in global pharmaceutical brand name development, market research (safety and brand preference testing), nonproprietary name development, clinical trial branding, and global regulatory consulting brings exceptional senior leadership to our team and to our clients.

  • Get to know Danny

    What is your favorite brand?


  • What is your favorite quote?

    "Try not to become a man of success. Rather become a man of value." – Albert Einstein

  • How do you unwind?

    A day on the golf course.

  • What is the personal accomplishment you’re most proud of?

    Living life staying true to myself.

Leadership Team