Bill Lippincott

SVP, Managing Director

As Senior Vice President, Managing Director of Addison Whitney’s medical technology, technology, and consumer branding business, Bill Lippincott oversees Addison Whitney’s non-pharmaceutical branding practice. Bill brings 38-years of experience in brand strategy, research, packaging, and design.

Bill recently rejoined Addison Whitney after the joining of CannonCassidy with Addison Whitney. Bill worked with Addison Whitney from 2002 – 2012 where he played a major role in building Addison Whitney’s brand strategy processes and capabilities. Prior to joining Addison Whitney in 2002, Bill spent 20-years in the packaging industry working with CPG clients. He has managed hundreds of branding engagements with clients such as Philips Healthcare, Merial, Medtronic, BD, Abbott, Roche, IBM, Lenovo, HP, Dell, Unilever, Nestlé, Campbell Soup, Church & Dwight, Colgate-Palmolive, General Motors, Ford, Michelin, and Carnival Cruise Lines.

Bill attended the University of North Carolina – Chapel Hill on football scholarship, where he earned a BSBA. He also earned an MBA from Queens University.

  • Get to know Bill

    What is your favorite brand?

    addidas – the coolest shoes in the 70s still hasn’t lost its cool

  • What is your favorite quote?

    Veni vidi vici

  • How do you unwind?

    By winding up a work-out at the gym.

  • What is the personal accomplishment you’re most proud of?

    Learning patience


Leadership Team

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