Barbara Gerber

VP Account Director, Europe

With over 20 years of branding experience, Barbara oversees business development and client relationships throughout Europe. Barbara has developed and managed Global and pan-European branding and communication projects across a variety of categories in the healthcare space including, prescription, OTC, medical devices, nutritional and cosmetic brands.

Barbara serves as the team Lead for a variety of Global and pan- European branding projects ranging from brand strategy to verbal and visual brand identity for product, franchise and corporate. Her strong track record of project leadership supports her ability to strategically and creatively meet clients’ needs.

Her background includes roles as senior director of client services Europe at Interbrand Health and Senior Vice President, Business Unit director Europe at ghg. Prior to this, Barbara was Co-Founder and Managing Director with GHItalia srl. Barbara is also an active participant at the EMA NRG annual meeting, member of INTA, and founding member of, and served as president for, the Healthcare Businesswomen’s Association (HBA) Europe.

Barbara has a doctorate degree in biology – immunology from the University of Milan. She speaks Italian, English, French and Hungarian.

  • Get to know Barbara

    What is your favorite brand?

    Ferrari (fast and stylish… just a touch expensive… but dreams are for free!)

  • What is your favorite quote?

    “Never give up!”

  • How do you unwind?

    Hiking, skiing (truly swimming would come first. but in having a mountaineering-fanatic family, it gets kind of difficult).

  • What is the personal accomplishment you’re most proud of?

    I was a founding member of and served as President for the Healthcare Businesswomen’s Association (HBA) Europe.

Leadership Team