Press Releases
Addison Whitney Wins International Communicator Award For Print and Design Excellence
Posted MAY 02 2013Addison Whitney is starting May off right with a Communicator Award for Excellence in Print and Design. With over 6,000 entries received from around the world, the Communicator Awards is the largest and most competitive awards program honoring creative excellence for communications professionals.
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Microsoft Brand Strategy Director to Lead Addison Whitney Expansion
Posted OCT 13 2011Global branding consultancy, Addison Whitney, is excited to announce the opening of their newest office location in Seattle, WA.
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Addison Whitney announces Dr. Chris Earnshaw as President of Addison Whitney Japan
Posted AUG 01 2011Addison Whitney, a global brand consulting firm, announced the appointment of Dr. Chris Earnshaw as the President of Addison Whitney Japan. Dr. Earnshaw brings more than 25 years of healthcare branding and marketing experience to Addison Whitney as well as an in-depth knowledge and understanding of the Japanese market.
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Addison Whitney Designs Win Communicator Awards
Posted JUN 03 2011Two Addison Whitney logos win prestigious design awards.
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Addison Whitney Wins Five Design Awards
Posted MAY 06 2011Addison Whitney wins five American Graphic Design & Advertising 27 Awards
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Addison Whitney Wins American Package Design Award
Posted JAN 31 2011Addison Whitney Wins Design Award
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Addison Whitney Names New Vice President of Business Development
Posted JAN 25 2011Addison Whitney announces the appointment of Dr. Daryn Roth as Vice President of Business Development of the global brand consulting firm
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Addison Whitney Names New Brand Strategy Director
Posted DEC 20 2010Addison Whitney announces the appointment of Beverly Brandt as Brand Strategy Director of the global brand consulting firm.
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Addison Whitney Contributes To Three New Pharmaceutical Brands Approved by the FDA
Posted JUL 15 2010Kamada, Purdue Pharma, and Strativa Pharmaceuticals announce the FDA approval of Glassia, Butrans, and Zuplenz.
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Addison Whitney Names New President
Posted JUN 18 2010Addison Whitney announces the appointment of Brannon Cashion as President of the global brand consulting firm.
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Addison Whitney Honored With Fexy Design Awards
Posted MAY 12 2010Addison Whitney awarded with two design awards.
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Addison Whitney Ranked as a Top Branding and Identity Agency
Posted MAY 11 2010In the latest Advertising Age rankings Addison Whitney is ranked in the top tier of branding agencies.
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Addison Whitney Honored With Four Design Awards
Posted MAR 25 2010Addison Whitney's design team received four awards in a national competition.
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Addison Whitney Creates New Tagline for Wise Foods Inc.
Posted MAR 19 2010Wise Foods Inc. recently launched a new tagline, “Snack Loud! Snack Proud!” created by the Addison Whitney verbal branding team.
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Addison Whitney Launches New Website and Rebrands Healthcare Division
Posted MAR 15 2010Addison Whitney unveils new website and rebrands division
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Addison Whitney Names Carnival’s Newest Innovation
Posted OCT 19 2009Addison Whitney, a full-service brand development and identity consulting firm, was recently tasked with developing the brand name and logo for Carnival Cruise Lines’ comprehensive shipboard intranet portal featuring the cruise industry’s first onboard social network – the FunHub – which will be introduced aboard the new Carnival Dream when it debuts this fall.
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Addison Whitney Wins Design Competition
Posted MAR 09 2009The Addison Whitney Visual Branding team received three awards for their entries in the American Graphic Design & Advertising 25 competition.
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Addison Whitney Launches Volunteer Initiative
Posted MAR 06 2009Addison Whitney employees partnered with local Charlotte area businesses to complete renovations for the Charlotte Rescue Mission.
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Addison Whitney Welcomes New Team Member to New York Office
Posted NOV 20 2008Addison Whitney recently welcomed James Malatesta to the company as a Senior Brand Manager. James will support the company out of its newly opened office in Midtown Manhattan.
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Addison Whitney creates Welvista name for CommuniCare
Posted OCT 03 2008CommuniCare, a non-profit healthcare network based in Columbia, South Carolina, recently engaged Addison Whitney to develop a new corporate identity after announcing plans to expand the organization nationally.
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Addison Whitney consults Sierra Pacific Resources in creation of NV Energy brand
Posted SEP 29 2008Sierra Pacific Resources unveils a new brand identity uniting two of its utility subsidiaries, Nevada Power and Sierra Pacific Power.
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GlaxoSmithKline Issued European Marketing Authorization for Addison Whitney Creation
Posted JUN 26 2008GlaxoSmithKline recently received marketing authorization from the European Commission for Volibris® (ambrisentan), a compound indicated to improve exercise capacity in Pulmonary Arterial Hypertension (PAH) patients.
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Visual Branding Team Wins 2008 INHOUSE Design Award
Posted MAY 06 2008Addison Whitney has been selected as a winner in the 2008 American Inhouse Design Awards presented by Graphic Design USA.
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Branding Firm Attracts New Global Talent / Addison Whitney Announces Brand Consultant to European Team
Posted APR 01 2008Addison Whitney announces the addition of Sascha-Marcel Poschet to the company as a brand consultant to support the company’s global expansion into the European market.
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President and CEO Hosts Upcoming Pharmaceutical Webinar
Posted MAR 07 2008Clayton Tolley, President and CEO of Addison Whitney, was recently requested to host a pharmaceutical webinar for the Center for Business Intelligence (CBI). CBI was founded in 1994 and is dedicated to developing conferences in pharmaceuticals, biotechnology, medical devices, risk and insurance and managed care markets.
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Addison Whitney consults Regeneron in branding efforts
Posted MAR 04 2008Regeneron Pharmaceuticals, a biopharmaceutical company, engages Addison Whitney to assist in branding its first commercial product.
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DeVilbiss Healthcare Unveils New Logo
Posted FEB 14 2008DeVilbiss Healthcare recently unveiled a new identity created by Addison Whitney.
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Addison Whitney Presents at the 2007 International Trademark Association Conference
Posted NOV 08 2007Randall Scott, Senior Vice President at Addison Whitney will join a panel discussion at the International Trademark Association 2007 Leadership Conference. The panel discussion is titled “Beyond Legal Clearance – A View from the Brand Makers”.
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Addison Whitney Welcomes Bill Purdy
Posted OCT 01 2007Addison Whitney is pleased to announce the addition of Bill Purdy to the company. Bill is the latest addition to the healthcare team, where he has taken the role of brand consultant.
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Addison Whitney Joins inVentiv Health, Global Pharmaceutical Services Company
Posted JUN 01 2007Addison Whitney announces its decision to join inVentiv Health, Inc. Addison Whitney will operate within the inVentiv Communications division, which provides a full suite of integrated healthcare marketing and communications solutions.
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Addison Whitney conducts market research for name and logo of Sanofi Pasteur's upcoming vaccine, Pentacel
Posted MAY 30 2007Addison Whitney was pleased to conduct the market research on both the name and logo validation of Sanofi Pasteur's upcoming combination vaccine referred to as Pentacel. The brand consulting firm provided additional regulatory expertise through their assistance in developing the regulatory FDA submission documents.
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Addison Whitney Created Lialda Trade Name Announced by Shire and Approved by FDA
Posted MAY 29 2007Global pharmaceutical company Shire announced the FDA approval of Lialda. This product is a once-daily, high-dose oral mesalazine formulation. The offering provides a constant drug release for the induction and maintenance of remission in patients with mild-to-moderate ulcerative colitis.
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Addison Whitney Involved in Creation of Two New Trade Names Approved by FDA
Posted JUL 21 2006Bristol-Myers Squibb and Gilead Sciences announce the FDA approval of Atripla and Sprycel.
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Addison Whitney Created New Trade Name Announced By Celgene and Approved by FDA
Posted MAR 16 2006Global pharmaceutical company Celgene Inc. announced the approval of Revlimid (lenalidomide) on December 27, 2005.
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Addison Whitney Created New Trade Name Announced By Pfizer and Approved by FDA
Posted MAR 03 2006Global pharmaceutical company Pfizer Inc. announced the approval of Eraxis™ (anidulafungin) on February 21, 2006, a treatment primarily indicated for the bloodstream infection candidemia.
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Addison Whitney Created IntelliVue Brand from Philips used in Carolinas Healthcare System's Pineville Hospital
Posted MAR 01 2006Carolinas Healthcare System--Pineville utilizes the innovative IntelliVue system from Philips to monitor patients. Philips offers a robust portfolio of medical systems. The goal of each product is clear, faster, and more accurate diagnosis and treatment. The Philips product line includes best-in-class technologies in X-ray, ultrasound, magnetic resonance, computed tomography, nuclear medicine, PET, radiation oncology systems, patient monitoring, information management, and resuscitation products.
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Addison Whitney Creates Leventa Brand Name for New Canine Treatment from InterVet
Posted FEB 28 2006Intervet hired Addison Whitney to develop a brand name for an easily administered, small-volume liquid formulation used to treat hypothyroidism in older canines.
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Addison Whitney Developed New Corporate Identity for Procyon Biopharma
Posted FEB 24 2006Addison Whitney was contracted to create the Procyon and Cellpep new corporate identity. Due to its recent acquisition agreement with Cellpep, S.A., Procyon Biopharma needed to create a new identity.
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Addison Whitney Announces New Tradename
Posted MAY 02 2005Santarus, Inc., a specialty pharmaceutical company, entrusted Addison Whitney with the task of developing a brand identity for their new Proton Pump Inhibitor (PPI) product. This recently released prescription medication is the first and only immediate release oral PPI that is effective within minutes (rather than hours) while also providing sustained relief.
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FDA Holds Public Hearing on the Use of Color on Pharmaceutical Product Labels, Labeling and Packaging Attended by Addison Whitney
Posted MAR 07 2005The Food and Drug Administration held a public hearing Monday that was attended by representatives of Addison Whitney. The focus of the hearing was to discuss the current practice of applying color to pharmaceutical product packaging and labeling.
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Addison Whitney Develops Proprietary Color Branding Research Methodology
Posted FEB 06 2005Addison Whitney has developed a proprietary color branding research methodology based on recent publications by the FDA. Our research methodology can aid clients in determining the most effective way to utilize color to successfully differentiate products from competitors and apply color to alleviate confusion on pharmaceutical labeling and packaging.
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