Addison Whitney Names Carnival’s Newest Innovation
Addison Whitney, a full-service brand development and identity consulting firm, was recently tasked with developing the brand name and logo for Carnival Cruise Lines’ comprehensive shipboard intranet portal featuring the cruise industry’s first onboard social network – the FunHub – which will be introduced aboard the new Carnival Dream when it debuts this fall.Carnival chose Addison Whitney for this branding initiative, based on Addison Whitney’s extensive experience, customized approach, and attentive service.
“The FunHub is truly a one-of-a-kind initiative and we relied on Addison Whitney’s expertise in developing a creative name and logo that not only conveys the uniqueness of the experience but also reflects our brand’s core element of ‘fun,’” said Christine Arnholt, Carnival’s vice president of guest experience and business development.
The cruise industry’s newest high-tech innovation, FunHub, will allow guests to create online profiles, meet and interact with other guests, send and receive messages, check menus and daily activities, get port weather reports, and more. It will be accessible 24/7 free of charge via 36 onboard technology stations, as well as guests’ personal laptops or netbooks for rent.
FunHub will be showcased on Carnival’s newest and largest ship – Carnival Dream, set to debut September 21, 2009 on a 12-day Grand Mediterranean Cruise traveling roundtrip from Rome (Civitavecchia).
Not only did Addison Whitney create an exciting name for this exclusive, state-of-the-art amenity, but it also designed a colorful new logo, which is incorporated into the web site, netbook rentals and various other collateral materials. [This is just the first of many projects Carnival has planned for Addison Whitney, relying on their specialized branding knowledge and expertise].
For more information, please call Lizzy Guterma at 704-697-4055 or lizzy.guterma@addisonwhitney.com or visit www.addisonwhitney.com.
About Addison Whitney
Addison Whitney is a global full-service brand consulting firm. Founded in 1991, the firm has extended its services to offer branding expertise in the areas of verbal branding, visual branding, brand strategy, and research and analysis. Clients come to Addison Whitney from industries including: consumer, technology, business to business and other market segments. Addison Whitney health, a specialized healthcare division of Addison Whitney, serves the branding needs of pharmaceutical, biotechnology, life science, and medical specialties. For more information, visit www.addisonwhitney.com.
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