FDA Holds Public Hearing on the Use of Color on Pharmaceutical Product Labels, Labeling and Packaging Attended by Addison Whitney
Washington, DC (March 7, 2005) – The Food and Drug Administration held a public hearing Monday that was attended by representatives of Addison Whitney. The focus of the hearing was to discuss the current practice of applying color to pharmaceutical product packaging and labeling.The FDA does not currently have a policy for the use of color on drug product packaging and is examining the effectiveness of using color on packaging to limit medication errors. The FDA has detailed guidelines for developing pharmaceutical trade names to limit prescription errors and seems to be considering such policies for packaging. The main purpose of the hearing was to obtain public input on the benefits and potential problems of applying color to drug packaging and labels to identify pharmaceutical products and to create added differentiation.
After participating in the hearing, President and CEO Clayton Tolley said, “Attending this hearing was extremely beneficial to our company and will allow us to offer our pharmaceutical clients the most current information available. Our company has vast experience in working within FDA guidelines to create and submit pharmaceutical trade names, and would welcome established standards to follow when producing logos and packaging for our clients.”
Addison Whitney Healthcare Division specializes in pharmaceutical branding, packaging and logo creation for pharmaceutical industry leaders such as Bristol-Myers Squibb, GlaxoSmithKline, Merck and Novartis. Addison Whitney is a global corporate identity and brand strategy consulting firm, headquartered in Charlotte, serving Fortune 500 companies.
For more information, please call Lizzy Guterma at 704-697-4055 or lizzy.guterma@addisonwhitney.com or visit www.addisonwhitney.com.
About Addison Whitney
Addison Whitney is a global full-service brand consulting firm. Founded in 1991, the firm has extended its services to offer branding expertise in the areas of verbal branding, visual branding, brand strategy, and research and analysis. Clients come to Addison Whitney from industries including: consumer, technology, business to business and other market segments. Addison Whitney health, a specialized healthcare division of Addison Whitney, serves the branding needs of pharmaceutical, biotechnology, life science, and medical specialties. For more information, visit www.addisonwhitney.com.
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