Branding Firm Attracts New Global Talent / Addison Whitney Announces Brand Consultant to European Team
CHARLOTTE, NORTH CAROLINA, April 1, 2008 – Addison Whitney® LLC, a global full-service branding consultancy, is pleased to announce the addition of Sascha-Marcel Poschet to the company as a brand consultant. Sascha will be joining our team to support the company’s global expansion into the European market. Sascha brings to Addison Whitney a diverse background with four years of pharmaceutical sales experience coupled with twelve years in business development, marketing and product management initiatives. Sascha, while working for World Courier, established a strong client base and worked with clients such as Novartis, Hexal and Wilex.“Sascha’s addition to the Addison Whitney team is a huge win for this organization. His multilingual skill sets, in-depth industry knowledge and superior leadership abilities compliment what is expected in the consultants we put forth to our clients. Opening a Germany office allows us to offer our branding expertise in a manner that fosters better communications. It is our goal as an organization to continually enhance our services and offerings to meet the evolving changes required from our branding partnerships,” noted Clayton D. Tolley, President and CEO of Addison Whitney.
For more information, please call Lizzy Guterma at 704-697-4055 or lizzy.guterma@addisonwhitney.com or visit www.addisonwhitney.com.
About Addison Whitney
Addison Whitney is a global full-service brand consulting firm. Founded in 1991, the firm has extended its services to offer branding expertise in the areas of verbal branding, visual branding, brand strategy, and research and analysis. Clients come to Addison Whitney from industries including: consumer, technology, business to business and other market segments. Addison Whitney health, a specialized healthcare division of Addison Whitney, serves the branding needs of pharmaceutical, biotechnology, life science, and medical specialties. For more information, visit www.addisonwhitney.com.
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