Addison Whitney Welcomes New Team Member to New York Office
CHARLOTTE, North Carolina, November 20, 2008- Addison Whitney, a global brand consultancy, recently welcomed James Malatesta to the company as a Senior Brand Manager. James will support the company out of its newly opened office in Midtown Manhattan. He will guide existing clients through brand development initiatives from conception to launch, as well as continue to cultivate relationships with prospective clients throughout the Northeast. James joins the Addison Whitney team with over 20 years of experience in branding and product development, including former positions on both the client and agency sides of the industry.Prior to joining Addison Whitney, James held account management and strategic planning roles at such reputable agencies as DDB Needham New York, Berlin Cameron & Partners, Pittard Sullivan and Daymon Worldwide. James was involved in brand development initiatives for a diverse group of leading brands including Heinz®, Michelin®, Tropicana®, Travelocity®, Time Warner®, PetSmart® and Target®. Most recently, James has been involved in an entrepreneurial venture. He established and led Concierge Consulting, a strategic planning firm specializing in business planning and brand development for emerging companies and brands.
“We are excited to have James join the Addison Whitney team. The growth of our organization has allowed us to attract several exceptionally talented industry professionals like James. His advertising background will add a unique perspective to our mix of experienced branding professionals,” noted Clayton Tolley, President and CEO of Addison Whitney.
For more information, please call Lizzy Guterma at 704-697-4055 or lizzy.guterma@addisonwhitney.com or visit www.addisonwhitney.com.
About Addison Whitney
Addison Whitney is a global full-service brand consulting firm. Founded in 1991, the firm has extended its services to offer branding expertise in the areas of verbal branding, visual branding, brand strategy, and research and analysis. Clients come to Addison Whitney from industries including: consumer, technology, business to business and other market segments. Addison Whitney health, a specialized healthcare division of Addison Whitney, serves the branding needs of pharmaceutical, biotechnology, life science, and medical specialties. For more information, visit www.addisonwhitney.com.
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