Addison Whitney Welcomes Bill Purdy
Charlotte, NC; October 1, 2007 – Addison Whitney® LLC, a global full-service brand consultancy, is pleased to announce the addition of Bill Purdy to the company. Bill is the latest addition to the healthcare team, where he has taken the role of brand consultant.Prior to joining Addison Whitney, Bill held various positions in the pharmaceutical and functional food sectors over the last 15 years. He started his career at what was then known as Glaxo working on brand-building promotional initiatives for Zantac®, Imitrex®, Zofran®, Flovent® and Serevent® along with the entire Glaxo Dermatology franchise of brands. Eventually it led to various CME development and copywriting positions across the industry; and ultimately to an entrepreneurial venture as the founding partner of a patient-consumer advertising agency, where he developed innovative and award-winning work for the likes of Kraft®, Kellogg’s®, Nestle®, Proctor & Gamble®, McNeil® Consumer Healthcare and Blue Cross Blue Shield® of North Carolina. Bill holds degrees in English and Business graduating cum laude from Rowan University out of New Jersey.
“It was a huge win for a company of our size to attract someone of his caliber. His experience and passion for the industry makes Bill a welcome addition to an already outstanding team of branding professionals,” noted Clayton D. Tolley, President and CEO of Addison Whitney.
According to Bill Purdy, “The value added service of creating brands for the next generation of pharmaceuticals is what drew me to the organization. Very few firms have the level of respect and expertise this consultancy is known for. Addison Whitney’s highly specialized branding process will propel the organization to be global market leaders in its category. I want to be part of that global growth.”
For more information, please call Lizzy Guterma at 704-697-4055 or lizzy.guterma@addisonwhitney.com or visit www.addisonwhitney.com.
About Addison Whitney
Addison Whitney is a global full-service brand consulting firm. Founded in 1991, the firm has extended its services to offer branding expertise in the areas of verbal branding, visual branding, brand strategy, and research and analysis. Clients come to Addison Whitney from industries including: consumer, technology, business to business and other market segments. Addison Whitney health, a specialized healthcare division of Addison Whitney, serves the branding needs of pharmaceutical, biotechnology, life science, and medical specialties. For more information, visit www.addisonwhitney.com.
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