Addison Whitney Presents at the 2007 International Trademark Association Conference
Charlotte, N.C., Nov. 8 – Addison Whitney, LLC announced today that Randall Scott, Senior Vice President, will join a panel discussion at the International Trademark Association 2007 Leadership Conference. The event will be held in Orlando, FL on November 10, 2007. The panel discussion is titled “Beyond Legal Clearance – A View from the Brand Makers”. Clearing a trademark for use and registration is often a difficult task. Legal clearance is merely one aspect of the multidimensional effort marketers undertake when creating and launching new names and brands. The panel will present a view of the broader marketing context within which legal clearance plays its role as well as examining what the marketing and legal teams each require to maximize their interactions, which will make risk assessments useful and meaningful to marketers.“Trademark considerations are a vital part of the naming process that Addison Whitney takes seriously. In response to this knowledge Addison Whitney has established a process proven approach to pre-screen name candidates as a first step in the trademark process. According to the USPTO, in 2006 alone, 355,037 trademarks were registered in the 45 international classes. It is becoming evident to marketers trademark considerations will need to be made a standard part of the process early on during the creation of new marks.”, according to Clayton Tolley, President and CEO of Addison Whitney.
For more information, please call Lizzy Guterma at 704-697-4055 or lizzy.guterma@addisonwhitney.com or visit www.addisonwhitney.com.
About Addison Whitney
Addison Whitney is a global full-service brand consulting firm. Founded in 1991, the firm has extended its services to offer branding expertise in the areas of verbal branding, visual branding, brand strategy, and research and analysis. Clients come to Addison Whitney from industries including: consumer, technology, business to business and other market segments. Addison Whitney health, a specialized healthcare division of Addison Whitney, serves the branding needs of pharmaceutical, biotechnology, life science, and medical specialties. For more information, visit www.addisonwhitney.com.
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