Addison Whitney Names New Vice President of Business Development
Global brand consulting firm Addison Whitney announces the appointment of Dr. Daryn Roth as Vice President of Business Development.Dr. Roth joins Addison Whitney with more than 15 years of brand identity and strategic market research experience. During his time at Brand Institute, he provided marketing and branding strategies to clients, managed a global research panel and oversaw sales throughout the Southeast region. He also served as a physician consultant for Pharmacia-Pfizer’s diagnostics division. Dr. Roth holds a Bachelor of Science degree in Biology and Chemistry from the University of Miami, a Doctor of Medicine degree from the Grace School of Medicine in Cambridge, England and a Masters in Business Administration from Nova Southeastern University.
As Vice President of Business Development, Dr. Roth will provide multiple solutions to product and corporate branding challenges while working with clients to reach long-term objectives. He will represent Addison Whitney in multiple lines of business, including naming, branding, strategy and design.
“We’re excited to welcome Daryn to our team,” said Brannon Cashion, President of Addison Whitney. “His extensive brand marketing experience from a variety of industries complements our team’s dynamic. Daryn has a deep understanding of brand strategy and branding tactics. He will undoubtedly continue building strong client relationships and enhance the work that we do.”
“I look for an organization that cares about its employees and clients,” said Dr. Roth. “I originally went into medicine because I care about people. That same philosophy carries over to my client relationships and is important to me as it defines the culture of Addison Whitney. I plan to leverage Addison Whitney’s process of approaching projects with both strategy and creativity. I want to deliver lasting brands that serve our clients’ needs.”
For more information, or to schedule an interview, please call or e-mail Lizzy Guterma at 704-697-4055 or lizzy.guterma@addisonwhitney.com.
About Addison Whitney
Addison Whitney is a global, full-service brand consulting firm. Founded in 1991, the firm offers branding expertise in the areas of verbal branding, visual branding, brand strategy, and research and analysis. Clients come to Addison Whitney from industries including: consumer, technology, business to business, financial, hospitality and other market segments. Addison Whitney health, a specialized healthcare division of Addison Whitney, serves the branding needs of pharmaceutical, biotechnology, life science, and medical specialties. For more information, visit www.addisonwhitney.com.
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