Addison Whitney Names New President
Addison Whitney, an inVentiv Health company (NASDAQ: VTIV), announces the appointment of Brannon Cashion as President of the global brand consulting firm.Mr. Cashion joined Addison Whitney in 1996 after a successful career as a Research Analyst at Commodities Corporation, a division of Goldman Sachs. He then joined First Union, now Wells Fargo, where he was VP of International Marketing and Sales. Since joining Addison Whitney, Mr. Cashion has held multiple positions, most recently as Senior Vice President responsible for client relations, new business development and operations management.
As President of Addison Whitney, Mr. Cashion will oversee the growth of Addison Whitney's branding services. His primary responsibility will be to lead the organization in developing new strategies through the verbal, visual and brand strategy offerings with recommendations validated through the research and analysis division. Mr. Cashion will report to William O'Donnell, President and Chief Operating Officer of inVentiv Communications.
"By appointing Brannon as President, it emphasizes the company's continued commitment to building exceptional brands and brand solutions across international markets. Brannon's 14 years at Addison Whitney encompasses everything from brand ideation and strategic positioning to visual identity and brand name regulatory validation" said Mr. O'Donnell. "In his new role, Brannon will implement his broad range of experience, strong leadership and business development skills to continue growing Addison Whitney's tradition as a leader in naming and building breakthrough brands."
"I am honored to receive this promotion and responsibility as Addison Whitney continues to grow domestically and internationally. Client relations have always been of high importance for the entire organization. As we look towards the future we will continue to seek ways to enhance our relationships with new and existing clients" said Mr. Cashion.
About Addison Whitney
Addison Whitney is a global, full-service brand consulting firm. Founded in 1991, the firm offers branding expertise in the areas of verbal branding, visual branding, brand strategy, and research and analysis. Clients come to Addison Whitney from industries including: consumer, technology, business to business, financial, hospitality and other market segments. Addison Whitney health, a specialized healthcare division of Addison Whitney, serves the branding needs of pharmaceutical, biotechnology, life science, and medical specialties. For more information, visit www.addisonwhitney.com.
For more information please contact Lizzy Guterma at 704-697-4055 or lizzy.guterma@addisonwhitney.com.
About inVentiv Health
inVentiv Health, Inc. is an insights-driven global healthcare leader that provides dynamic solutions to deliver customer and patient success. inVentiv delivers its customized clinical, sales, marketing, and communications solutions through its four core business segments: inVentiv Clinical, inVentiv Communications, inVentiv Commercial, and inVentiv Patient Outcomes. inVentiv Health’s client roster is composed of more than 350 leading pharmaceutical, biotech, life sciences, and healthcare payor companies, including all top 20 global pharmaceutical manufacturers. For more information, visit www.inventivhealth.com.
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