Addison Whitney Names New Brand Strategy Director
Global brand consulting firm Addison Whitney announces the appointment of Beverly Brandt as Brand Strategy Director.Ms. Brandt joins Addison Whitney with more than 25 years of brand management and strategic marketing experience. After earning her MBA from Harvard Business School, she worked at the New York-based marketing and communications firm Young & Rubicam, where she created the historic Bill Cosby Jell-O Pudding campaign for General Foods. Advertising Age later called the campaign “the longest running and most effective celebrity relationship in advertising history.” Ms. Brandt also created a national award-winning program for Harris Teeter and launched new products for Time Warner Cable. While Senior Vice President of Marketing at PCA International, Inc., she spearheaded marketing support for all portrait studios operating in Wal-Mart Stores throughout the U.S., Puerto Rico, Canada and Mexico.
As Brand Strategy Director of Addison Whitney, Ms. Brandt will continually work to enhance Addison Whitney’s distinctive brand strategy knowledge, and to improve the quality and types of strategy products Addison Whitney offers its clients.
“We’re excited to welcome Bev to our team,” said Brannon Cashion, President of Addison Whitney. “She embodies the energy and enthusiasm that we value so highly. Bev brings a wealth of experience, including past work with many from our current list of clients. Her know-how and leadership from both the client side and the agency side will be valuable as we expand the breadth and reach of our brand strategy practice.”
“Throughout my years in national and international marketing, I have always appreciated the critical role brand management plays as a primary driver of profitable growth. To me, Addison Whitney provides the finest blend of the talent necessary to provide a laser focus on the complex and subtle nuances embedded in any branding challenge. I am thrilled to join this global team of dedicated experts,” said Ms. Brandt.
For more information, or to schedule an interview, please call or e-mail Lizzy Guterma at 704-697-4055 or lizzy.guterma@addisonwhitney.com.
About Addison Whitney
Addison Whitney is a global, full-service brand consulting firm. Founded in 1991, the firm offers branding expertise in the areas of verbal branding, visual branding, brand strategy, and research and analysis. Clients come to Addison Whitney from industries including: consumer, technology, business to business, financial, hospitality and other market segments. Addison Whitney health, a specialized healthcare division of Addison Whitney, serves the branding needs of pharmaceutical, biotechnology, life science, and medical specialties. For more information, visit www.addisonwhitney.com.
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