Addison Whitney Develops Proprietary Color Branding Research Methodology
Charlotte, NC (Feb 6, 2005) -Addison Whitney has developed a proprietary color branding research methodology based on recent publications by the FDA. Our research methodology can aid clients in determining the most effective way to utilize color to successfully differentiate products from competitors and apply color to alleviate confusion on pharmaceutical labeling and packaging.Based on our relationships with leading pharmacy directors, Addison Whitney has produced a methodology to replicate pharmacy shelf displays and assess the success of color banding to minimize drug confusion among competitors within the therapeutic category as well as outside the therapeutic category. Addison Whitney will analyze results from the color branding research and provide recommendations to enable clients to successfully use color to create competitive differentiation and brand awareness as well as limit the potential for visual confusion with other pharmaceutical products.
For more information, please call Lizzy Guterma at 704-697-4055 or lizzy.guterma@addisonwhitney.com or visit www.addisonwhitney.com.
About Addison Whitney
Addison Whitney is a global full-service brand consulting firm. Founded in 1991, the firm has extended its services to offer branding expertise in the areas of verbal branding, visual branding, brand strategy, and research and analysis. Clients come to Addison Whitney from industries including: consumer, technology, business to business and other market segments. Addison Whitney health, a specialized healthcare division of Addison Whitney, serves the branding needs of pharmaceutical, biotechnology, life science, and medical specialties. For more information, visit www.addisonwhitney.com.
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