Addison Whitney Creates Leventa Brand Name for New Canine Treatment from InterVet
Charlotte, NC (Feb 28, 2006) -Intervet hired Addison Whitney to develop a brand name for an easily administered, small-volume liquid formulation used to treat hypothyroidism in older canines. As part of Akzo Nobel ®, Intervet is dedicated to the research, development, marketing and sale of animal health care products. Intervet is the world’s third leading animal health company and is the leading European business operating in the sector. Simply put, Intervet is dedicated to providing high quality health care products for pets, livestock, poultry, and aquatic production programs.Hypothyroidism is a hormone deficiency that typically affects aging canines, causing sluggishness, lethargy, weight gain, dry coat, and hair loss. The name Leventa was developed to brand the new convenient and alternative formula to non-chewable oral tablets that are used to treat the disease. The word Leventa suggests levity, life and advantage through the various word parts used to create this name. The Spanish word levantarse, meaning to get up or stand up, is also implied with the name.
For more information, please call Lizzy Guterma at 704-697-4055 or lizzy.guterma@addisonwhitney.com or visit www.addisonwhitney.com.
About Addison Whitney
Addison Whitney is a global full-service brand consulting firm. Founded in 1991, the firm has extended its services to offer branding expertise in the areas of verbal branding, visual branding, brand strategy, and research and analysis. Clients come to Addison Whitney from industries including: consumer, technology, business to business and other market segments. Addison Whitney health, a specialized healthcare division of Addison Whitney, serves the branding needs of pharmaceutical, biotechnology, life science, and medical specialties. For more information, visit www.addisonwhitney.com.
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