Addison Whitney Created IntelliVue Brand from Philips used in Carolinas Healthcare System's Pineville Hospital
Charlotte, NC (March 1, 2006) -- Carolinas Healthcare System--Pineville utilizes the innovative IntelliVue system from Philips to monitor patients. Philips offers a robust portfolio of medical systems. The goal of each product is clear, faster, and more accurate diagnosis and treatment. The Philips product line includes best-in-class technologies in X-ray, ultrasound, magnetic resonance, computed tomography, nuclear medicine, PET, radiation oncology systems, patient monitoring, information management, and resuscitation products.As the medical portfolio continued to expand with innovative products, Philips approached Addison Whitney to develop a global trademark for its new patient monitoring system, which provides patient information right by the care team's side. Addison Whitney created the IntelliVue brand to speak to the goal of the system. The prefix "Intelli-" is derived from the concept of intelligence while the "-vue" suffix relates to viewing or monitoring the patient. Together, both word parts convey a reliable, advanced and user-friendly patient monitoring system.
The Philips IntelliVue systems share a common user interface and outstanding industrial design. IntelliVue technology is available on the portable MP40 and MP50, the versatile MP60 and MP70 for intermediate and critical care, and the MP90 for the highest acuity patients. The IntelliVue series also includes the compact, networked MP20 and MP30 for flexible care and patient transfer.
For more information, please call Lizzy Guterma at 704-697-4055 or lizzy.guterma@addisonwhitney.com or visit www.addisonwhitney.com.
About Addison Whitney
Addison Whitney is a global full-service brand consulting firm. Founded in 1991, the firm has extended its services to offer branding expertise in the areas of verbal branding, visual branding, brand strategy, and research and analysis. Clients come to Addison Whitney from industries including: consumer, technology, business to business and other market segments. Addison Whitney health, a specialized healthcare division of Addison Whitney, serves the branding needs of pharmaceutical, biotechnology, life science, and medical specialties. For more information, visit www.addisonwhitney.com.
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