Industry News
Brand Consultant Weighs In On 2012’S Indie Band Names
Posted FEB 07 2012Pitchfork Media has laid out its most anticipated indie bands of 2012. We asked a branding consultant which ones are destined for rock 'n’ roll greatness, and which will more likely be associated with the menu at a Mexican fast food joint.
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Ballantyne Faces: Brannon Cashion
Posted FEB 07 2012Check out Ballantyne Magazine's feature on Addison Whitney's president, Brannon Cashion. Flip to page 28 to check it out.
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Apple to Grease Up Money Train With Retail Revamp
Posted NOV 03 2011President Brannon Cashion discusses what Apple's new online and self-check out shopping will mean for it's instore brand experience.
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FDA Issues Graphic Cigarette Labels
Posted JUN 22 2011President Brannon Cashion discusses new FDA requirements for cigarette packaging with USA TODAY.
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How Did You Name Your Company?
Posted JUN 01 2011President Brannon Cashion talks naming with howtheydidit.com.
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Why Are Drugs Getting Such Weird Brand Names?
Posted MAY 09 2011Senior Vice President Vince Budd talks to Xconomy.com about pharmaceutical brand names.
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Harris: Why Apple Isn't The Top Tech Brand
Posted APR 21 2011Addison Whitney's president talks to PCMag.com about the Apple brand.
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How to Maintain Brand Consistency Across Product Lines
Posted NOV 19 2010Addison Whitney's president talks to Inc. Magazine about branding and keeping a brand consistent.
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The Naming Guys
Posted NOV 08 2010Addison Whitney's president profiled in the latest edition of Greater Charlotte Biz.
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Are all the good tech-company names taken?
Posted OCT 15 2010Addison Whitney's president talks to CNN about naming technology companies.
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Hurd May Find Job in Private Equity After HP, Recruiters Say
Posted AUG 11 2010Addison Whitney analyzes the personal brand of a former executive at a Fortune 100 company.
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CSR: Take Responsibility
Posted MAY 26 2010Addison Whitney Takes on Corporate Social Responsibility with AW Helping Hands, a company-wide volunteer initiative. Read more about Addison Whitney's commitment in an interview by the American Marketing Association.
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Nike's Tiger Woods Ad - Bad Play Or Hole In One?
Posted APR 12 2010Brannon Cashion, President of Addison Whitney, interviewed by the American Marketing Association on a recent Nike ad.
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Name That Brand: A Pilot Program
Posted JAN 27 2010Brannon Cashion, SVP of Addison Whitney, comments on a new name evaluation program promoted by the FDA.
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Catching Deadline Drug Mistakes
Posted JAN 25 2010An recent article in the Wall Street Journal highlights drug mistakes that can be fatal.
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How to Create a Brand Name That Sells
Posted DEC 03 2009Clayton Tolley, President and CEO of Addison Whitney, describes how to develop a brand name that sells.
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Addison Whitney Ranked Top 10 Branding Agency by Ad Age
Posted NOV 09 2009In the April 2009 issue of Ad Age Addison Whitney was recognized as a top branding agency.
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