Addison Whitney

Verbal Branding

Creating powerful brands is not just our occupation, it's our passion. Our verbal branding team has the experience and resources necessary to help you build enduring product and pharmaceutical names, corporate identities and taglines.

We partner with you to fuse innovative ideas with intelligent strategic thinking, developing creative solutions that enable you to achieve your business goals. With the perfect balance of creativity and purpose, our verbal branding specialists create brands that are unique enough to differentiate from competitors, yet familiar enough to create a connection with your target audience.

Pharmaceutal Name Development
Our expertise in pharmaceutical name development spans domestic and international markets, brand naming as well as USAN and INN naming.
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Generic / Nonproprietary Name Development
We guide the world’s top pharmaceutical companies in creating generic names for their drugs - from initial development to final approval.
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Linguistics Evaluation
Our comprehensive linguistics evaluation is applied to every brand we develop. Our team will guide you with our industry-specific experience and branding expertise.
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