A compelling brand is what everyone wants, but the road to get there requires a level of expertise that very few possess. Sophisticated research methodology is the backbone of the Addison Whitney process.
By thoroughly testing and evaluating brand name candidates, we reduce the potential for medication error by uncovering phonographic and orthographic issues that may compromise patient safety. But research alone means nothing without expert analysis. Examination of data is the foundation by which our brand recommendations are made – ensuring the development of safe brands and increasing the likelihood of regulatory success.