McNeil - Tylenol PRECISE
The CompanyTylenol is a brand that sells aspirin-free products to relieve pain, allergies, and cold- and flu- related symptoms in both children and adults. The brand is owned by McNeil Consumer Healthcare, a subsidiary of Johnson & Johnson.
The Task
McNeil engaged Addison Whitney to develop a brand name for a line of new products designed to treat muscle pain, joint aches, tension or stiffness.
The Addison Whitney Solution
Verbal Branding
The verbal branding experts at Addison Whitney assisted McNeil in creating the name PRECISE to reflect how the products target and relieve pain precisely where it hurts.
Research & Analysis
Utilizing professional translators and native speakers from multiple countries, Addison Whitney’s linguistics experts conducted an assessment in a variety of language markets selected by McNeil. The assessment ensured that PRECISE was internationally understood and effective.
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