Carnival - SportSquare
The CompanyCarnival Corporation is a global cruise company and one of the largest vacation companies in the world. Carnival prides itself on delivering fun, memorable vacations to our guests by offering a wide array of quality cruises, which present outstanding value for the money.
The Task
Prior to the launch of Carnival Magic ship, Carnival engaged Addison Whitney to name and design a logo for their multi-purpose and awe-inspiring recreational park.
The Addison Whitney Solution
Verbal and Visual Branding
The Addison Whitney verbal branding team created the name SportSquare for the fun, athletic and social spot onboard. To reflect all of the activities passengers can enjoy within SportSquare, the Addison Whitney visual branding team created a bright, vivid logo. The square filled with lines moving in many directions represents the space in which guests can move, zip, exercise, jump and play, as well as, alluding to the action of sporting equipment.
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