Aramark - Soluna Cafe • Bakery
The CompanyAramark is a world leader in providing food and facilities management services to healthcare institutions, universities, school districts, stadiums, arenas, international and domestic corporations. Within the healthcare industry, Aramark provides patient care and cafeteria food service.
The Task
Aramark engaged Addison Whitney to develop a complete brand identity including a name, tagline and logo for its new standalone casual-dining restaurant.
The Addison Whitney Solution
Verbal Brand
Addison Whitney developed the name Soluna Café • Bakery to define the standalone restaurant. Soluna was created from the concept of defining a third place environment and making it a relaxing atmosphere.
Visual Brand
The logo has a personalized and inviting style that is illustrated through the soft brush strokes, the golden yellow center and the modernized font. Together the Soluna name and logo convey a warm, welcoming and natural atmosphere targeted toward customers seeking a relaxing space to eat and rejuvenate.
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