Carnival - RedFrog Pub
The CompanyCarnival Cruise Lines is a global cruise company and one of the largest vacation companies. Carnival Cruise Lines prides itself on delivering fun, memorable vacations to its guests by offering a wide array of quality cruises that appeal to a wide range of lifestyles and budgets, sailing to some of the world's most exciting destinations.
The Task
In preparation for the launch of its Magic ship, Carnival approached Addison Whitney to name and design a logo for a branded Caribbean-inspired bar and restaurant.
The Addison Whitney Solution
Verbal and Visual Branding
The Addison Whitney verbal branding team named the restaurant RedFrog Pub to evoke a fun, island feel. The Addison Whitney visual branding team created logos for both RedFrog Pub and ThirstyFrog Red Lager, the restaurant’s private label beer. Both logos feature a signature red frog character paired with a bright color palette to complement the tropical feel of the pub. To ensure a consistent look and feel throughout the venue, Addison Whitney also designed the restaurant’s menus. The menu design reflects the fun, laid back atmosphere of the RedFrog Pub as well as the aesthetic of the RedFrog and ThirstyFrog Red Lager logos.
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